RadioShack Rebrand

This was a project I completed for my Experience Design Class. The goal was to take a brand that was either failing or that had already failed and revamp it. I decided upon Radio Shack as I felt they could still do some good with their stores. I wanted to stick close to the original branding in order to garner some nostalgia from customers. So, I took some original concepts and elevated them to better reflect the current design trends.